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Beverages: Castel Group Launches FEROX, a Pan-African Energy Drink
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The Castel Group, through its Gabonese subsidiary Sobraga, launched on 16 September in Libreville, during a mega concert, a new brand of energy drink called FEROX, intended for African youth. Gabon is one of the first four markets where drink is marketed simultaneously, alongside Cameroon. Two other countries are to follow during the same week, as part of a deployment presented as the first stage of an international development ambition. FEROX, …
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