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Bettman sees value in NHL's Olympic break, especially coming off success of 4 Nations

Snoop Dogg returns to NBCUniversal's Olympic coverage for Milan-Cortina 2026, leveraging his 89 million Instagram followers and prior Emmy-winning role from Paris 2024.

  • On Sunday night, NBCUniversal announced Snoop Dogg will join its Milan-Cortina Games coverage in February, with the Winter Olympics running Feb. 6 through Feb. 22.
  • Because of his Paris 2024 work, NBC and producers cited Snoop Dogg’s ability to amplify athletes’ moments and his two Sports Emmys when rehiring him.
  • In a Sunday-night clip, NBC showed Snoop Dogg in Team USA regalia and said he will speak with NBC host Mike Tirico and cheer alongside athletes, friends and families at numerous events.
  • NBCUniversal said it expects Snoop Dogg’s return to engage viewers, celebrate athletes and their families, and use his broad appeal to boost fan engagement at the Milan-Cortina Games.
  • This repeat booking signals NBCUniversal's strategy to blend entertainment and sports, using Snoop Dogg's cross-platform popularity to sustain Paris 2024 momentum for future Olympic broadcasts.
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Lean Left

"I think it's going to be great. It's important to our players. That's why we're doing it."

·Montreal, Canada
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Winnipeg Free PressWinnipeg Free Press
+5 Reposted by 5 other sources
Center

Bettman sees value in NHL's Olympic break, especially coming off success of 4 Nations

Breaking News, Sports, Manitoba, Canada

·Winnipeg, Canada
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TownLift, Park City News broke the news in on Tuesday, October 7, 2025.
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