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Better Data Puts Commerce Media Signals to Work: Magnite’s Stephanie Reustle – Beet.TV
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Better Data Puts Commerce Media Signals to Work: Magnite’s Stephanie Reustle – Beet.TV
AMENIA, NY – Commerce media is flourishing for a simple reason: Marketers can finally determine whether their advertising accomplished something beyond generating a handsome stack of impressions. In an interview with Beet.TV contributor David Kaplan at the Beet Retreat Berkshires, Stephanie Reustle, head of commerce media at Magnite, explained how deterministic data, closed-loop measurement and supply-side curation are turning customer signals i…
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