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Best Buy forecasts upbeat sales on steady gadgets demand, ads and marketplace growth

The retailer posted 2% comparable-sales growth and said laptops, smartphones, ads and marketplace businesses are supporting results.

  • On Thursday, Best Buy reported first-quarter earnings of $1.28 per share, beating Wall Street's $1.23 estimate while forecasting second-quarter sales above expectations amid steady smartphone and laptop demand.
  • Growth in Best Buy Ads and Marketplace initiatives drove 2% comparable sales growth, with consumers continuing to prioritize replacements of gaming consoles like the Nintendo Switch and PS5.
  • Reaffirming its full-year outlook, Best Buy expects revenue between $41.2 billion and $42.1 billion with adjusted earnings per share projected to range between $6.30 and $6.60.
  • CEO Corie Barry announced her departure later this year, with Jason Bonfig set to assume leadership on Nov. 1 and focus on expanding higher-margin media and retail platform businesses.
  • Michael Ashley Schulman, partner at Cerity Partners, said the 2026-27 window could be a "sweet spot" for AI-enabled hardware upgrades as first-generation AI PCs become more affordable.
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Consumers showed willingness to invest in innovation

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Best Buy forecasts upbeat quarterly sales on steady gadgets demand; shares up

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foreignpolicyjournal.com broke the news on Thursday, May 28, 2026.
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