US EditionBentley Debuts a Redesigned Logo Ahead of July 8 Concept Reveal
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18 Articles
Bentley modernized its logo without pulling a Jaguar
Bentley has updated its emblem for just the fifth time since its founding in 1919, and without breaking hard from 106 years of branding tradition, it still manages to be the most radical redesign in company history. A Jaguar-style rebrand this is not. The British luxury automaker’s “Bentley Wings” are a chrome winged monogram showing a white B for founder Walter Owen Bentley’s last name inside a black oval. Originally designed by British automot…
Bentley has been revising its trademark for the fifth time since 1919. The new "Winged B" does not have any decorative elements, but remains unmistakably Bentley. And it's the start of the brand's renovation.
Carmaker Bentley has revealed a new version of its signature winged B logo, which will be worn on all of its future cars – starting with its debut electric car, due to be unveiled next year.
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