Ben’s Original Partners with BBC Children in Need – RetailWit
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Ben’s Original partners with BBC Children in Need to tackle food insecurity
Ben’s Original has announced a new partnership with BBC Children in Need, pledging £200,000 to help support children and families facing poverty and food insecurity across the UK. The tie-up will see limited-edition “Pudsey Packs” of the brand’s best-selling microwave rice pouches hit shelves in major retailers including Tesco, Asda, Morrisons, Co-op and Nisa this week. The microwavable rice brand campaign will also feature in-store fundraising …
Ben’s Original Partners with BBC Children in Need – RetailWit
Ben’s Original has pledged £200k to BBC Children in Need with the introduction of limited edition “Pudsey Packs”. Nick Reade, general manager UK&I, Mars Food & Nutrition, said: “Ben’s Original is proud to partner with BBC Children in Need to help make a meaningful difference… This story continues at Ben’s Original Partners with BBC Children in Need Or just read more coverage at Talking Retail
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