US EditionBenito Juárez City Hall Logo Replaces Traditional Job Labels
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According to the IMCO, some Mexican states and cities use graphic identities to reinforce their local culture and attract tourism, investment and citizen participation. The application of the official logo in public spaces functions as a visual anchor that strengthens the authority and presence of the government. 72% of Mexicans rely more on brands with a representative image and consistent messages, including public institutions, Nielsen says. …
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