Ben & Jerry's Founders Urge Release of Brand from TMICC Ahead of Listing
Ben & Jerry's founders seek to regain brand autonomy amid disputes with Unilever over social activism, ahead of the Magnum Ice Cream Company's planned November IPO.
- Ben & Jerry's founders are urging the release of their brand from TMICC before its expected split from Unilever's ice cream business, which is the biggest in the world.
- TMICC aims for 3-5% medium-term growth by enhancing its go-to-market strategy and focusing on premium ice cream offerings.
- Unilever's ice cream portfolio is adjusting to the impact of GLP-1 weight-loss drugs but does not anticipate a significant effect on ice cream sales.
- TMICC CEO Peter Ter Kulve stated that the portfolio is strong but has been 'below potential both on profitability and growth.
35 Articles
35 Articles
Ben & Jerry’s Demands Out From Parent Firm, Citing Censorship on Social Issues
The cofounders of Ben & Jerry’s published an open letter this week demanding that their parent company allow Ben & Jerry’s to operate independently, saying that the ice cream brand’s founding commitments to social justice are being undermined. In 2000, Ben Cohen and Jerry Greenfield sold their company to Unilever, which is now spinning off the ice cream brand, along with other businesses… Source
Ben & Jerry’s ‘not for sale’ says Magnum CEO ahead of spin-off from Unilever
Magnum CEO Peter ter Kulve dismissed any talk of selling Ben & Jerry’s on Wednesday and said he was focused on reclaiming market share and growing sales as the spin-off of the new Magnum Ice Cream Company from Unilever approaches. Unilever expects the ice cream business, which includes brands such as Magnum, Ben & Jerry’s, Wall’s and Cornetto, to command just over a fifth of the around $88 billion global ice cream market and compete with rivals …
Faced with growing tensions with its parent company, the founders demand the total independence of their brand. ...
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