Beloved Portland Cidery Alter Ego Rebooting Under New Female-Ownership — New School Beer + Cider

Beloved Portland Cidery Alter Ego Rebooting Under New Female-Ownership

Just as Superman’s alter ego is Clark Kent and Peter Parker’s is Spider-Man, Alter Ego Cider was winemaker Anne Ebenreiter Hubatch’s beloved side project to Helioterra Wines. The Alter Ego Cider taproom closed amid the pandemic in 2021, and the cidery was officially retired in 2023. When Hubatch moved to Wisconsin in 2025, that seemed to be the end of the story for the beloved Portland cidery. But in a Hollywood-esque reboot, the Alter Ego Cider…

Beloved Portland cidery Alter Ego rebooting under new female-ownership — New School Beer + Cider

Just as Superman’s alter ego is Clark Kent and Peter Parker’s is Spider-Man, Alter Ego Cider was winemaker Anne Ebenreiter Hubatch’s beloved side project to Helioterra Wines. The alter ego cider taproom closed amidst the pandemic in 2021, and the cidery was officially retired in 2023. When Anne Hubatch moved to Wisconsin in 2025 that seemed to be the end of the story for the beloved Portland cidery. But in a Hollywood-esque reboot, the AlterEgo …