US EditionBelle Isle Conservancy unveils new brand identity, calling the island 'Detroit's backyard'
The Conservancy's new brand and website highlight Belle Isle as a cultural landmark and Detroit's backyard, attracting over 5 million visitors annually, officials said.
- On Jan. 13, 2026, the Belle Isle Conservancy unveiled a new brand identity and redesigned website at the Dossin Great Lakes Museum, reintroducing Belle Isle as a living cultural landmark and Detroit's backyard to simplify visitor planning.
- Rooted in community, the rebrand centers people, nature, and 'Detroit Joy' to prioritize visitors, developed with Lafayette American, Detroit ad agency, to reflect local voices.
- Built for visitors, the site features a 'Plan Your Visit' hub, uploads for memories, and Spotify playlists like 'Detroit Joy,' with a homepage greeting that updates in real time.
- Meagan Elliott said Belle Isle connects people and creates memories, and Mayor Mary Sheffield called Belle Isle a 'world class destination' during the March 13 celebration announcement.
- Looking toward 2027–2028, design work for trails at the former zoo site is planned, with $174 million invested and ARPA funds including $16 million allocated for projects.
16 Articles
16 Articles
Detroit Free Press
Belle Isle Conservancy unveils updated brand, website: 'Detroit's Backyard'
‘World-class attraction’ Belle Isle kicks off 2026 with digital makeover - BridgeDetroit
This article first appeared on Planet Detroit and is republished here under a Creative Commons Attribution-NonCommercial 4.0 International License. This story also appeared in Planet Detroit Belle Isle has a new look for the new year. A new brand identity and website for Detroit’s 982-acre island park launched Tuesday with the aim of making it easier to plan visits and interact with the Belle Isle Conservancy, the non…
Belle Isle Conservancy unveils new brand identity, calling the island 'Detroit's backyard'
The Belle Isle Conservancy unveiled a new brand identity on Tuesday and is now calling the island "Detroit's backyard." Watch Jeffrey Lindblom's video report: Belle Isle Conservancy unveils new brand, calling island 'Detroit's backyard'During a press conference at the Dossin Great Lakes Museum on the island, officials from the conservancy said the new brand identity is an effort to reintroduce Belle Isle as more than a park, and instead a living…
Belle Isle gets a brand refresh (+6 Things to know around town)
Video talking about the new brand, including the stories of Detroiters.The Belle Isle Conservancy is rolling into 2026 with a full visual and digital refresh that aims to match what the island already is in people’s hearts: Detroit’s backyard and a cultural landmark, not just a park. That hit home for me. Growing up, taking the Jefferson bus then transferring onto Belle Isle was my version of a getaway. Like many in the area, our house never had…
'World-class attraction' Belle Isle kicks off 2026 with digital makeover
Belle Isle has a new look for the new year. A new brand identity and website for Detroit’s 982-acre island park launched Tuesday with the aim of making it easier to plan visits and interact with the Belle Isle Conservancy, the nonprofit that supports the island’s operation. The rebrand, for which the conservancy partnered with Detroit ad agency Lafayette American, includes: • A “plan your visit” hub on the website. • Curated content for island …
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