US EditionAlberta Reveals Winning Design for New Strong and Free Licence Plate
After 240,000 votes, Moraine Lake was chosen narrowly over a cowboy and pump jack design for Alberta's new plate with the motto Strong and Free.
- Selecting Moraine Lake as the backdrop, the Alberta government introduced a licence plate featuring the provincial motto Strong and Free after over 240,000 votes.
- After three rounds of voting, Dale Nally said the final was a tight contest between Moraine Lake and a cowboy and pump jack design, separated by about one per cent.
- In public remarks, Service Alberta Minister Dally Nally said, `I am very excited after three rounds of voting, Albertans have chosen one of the most iconic landscapes in the world as far as I'm concerned, and they chose Moraine Lake to be... on the new licence plate.`
- Replacements will cost $28, or Albertans can get a new plate free at renewal, the Alberta government says.
- In historical context, the idea of a Strong and Free licence plate was floated 20 years ago, and Moraine Lake is a snow- and glacially-fed alpine lake 14 kilometres outside Lake Louise, Alta.
12 Articles
12 Articles
Alberta Unveils New ‘Strong and Free’ Licence Plate Design
An iconic image of Banff National Park’s Moraine Lake will be the new backdrop on Alberta licence plates, with the words “Strong and Free” as the new motto. The province announced in mid-October that it would be allowing Albertans to pick the new design in an online tournament-style vote between Oct. 15 and Nov. 5. There were eight designs and three rounds of voting. The government said more than 240,000 votes were cast, with the Moraine Lake de…
Albertans choose new licence plate design with the “Strong and Free” motto
First new plate in 40 years hit the road in 2026. Albertans have chosen beautiful Moraine Lake in Banff National Park as the new design for the province’s licence plate. After three rounds of voting and more than 240,000 votes cast, Albertans have spoken. The iconic Moraine Lake in Banff National Park will be featured on the province’s new licence plate. Available in mid-2026, echoing the “Strong and Free” motto of our province, the plate reflec…
Alberta unveils updated licence plate after provincewide vote
EDMONTON — Alberta will unveil its first new licence plate in more than 40 years, with Moraine Lake winning a provincewide vote that drew more than 240,000 ballots. The design, set to debut in mid-2026, features the Banff National Park landmark along with the provincial motto “Strong and Free.” The government says the updated plate is meant to reflect Alberta’s identity, pride and economic strength while showcasing one of the province’s most rec…
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