Beko launches Hitachi brand in the Egyptian market with an innovative strategic vision - Al-Alam Al-Youm
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In a move that reflects its deep commitment to the Egyptian market, Beko, the leading European home appliance brand, announced the launch of its flagship brand, Hitachi, in the Egyptian market. The company is adopting an ambitious plan to begin local manufacturing within Beko's industrial complex in the 10th of Ramadan Industrial City in Egypt by the second half of 2025, which… Source
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