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Beijing Steps In To Stop Brutal Online Discount Wars - Alibaba Gr Hldgs (NYSE:BABA), JD.com (NASDAQ:JD), Meituan (OTC:MPNGY)

New rules ban coercion of merchants into discounts on major platforms to protect smaller sellers and consumers, aiming to restore market order amid intense e-commerce competition.

Summary by Benzinga
China rolled out sweeping new rules on Wednesday to rein in aggressive competition in e-commerce, banning major platforms such as Alibaba Group Holding Ltd. (NYSE:BABA) from forcing online merchants into promotions or deep discounts. The regulations, which take effect in February, follow repeated warnings from Beijing to Alibaba, JD.com Inc. (NASDAQ:JD), and Meituan (OTC:MPNGY) to stop pressuring sellers with pricing tactics that regulators say …

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YUAN TALKS broke the news in on Wednesday, January 7, 2026.
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