Behind the Business History of La Vaquita and Supermú: Why Are the Changes Taking Place?

Supermarkets La Vaquita and Supervaquita La 33. Photo: Courtesy Supermarkets La Vaquita and Supervaquita La 33 La Vaquita has been consolidated as one of the most traditional supermarkets in the Aburá Valley. This brand was born in 1997, when the Aníbal brothers and Rubiela Quintero acquired a supermarket in the Belén neighborhood, in Medellín (Antioquia). Juan Gabriel Angel, manager of Investments Supervaquita La 33, explained to Valora Analiti…