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Behind Sephora’s UK growth - Brand Innovators
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Behind Sephora’s UK growth - Brand Innovators
Sephora has a global massive presence but the LVMH-owned retailer is thinking locally as they grow in the UK. The company has plans to open 20 new stores across the country by the year. Each time they open a store, they think about how they can show up in that location specifically. “It is very important for us not to take the blueprint of our existence and just copy and paste here,” said Sabina Ellahi, head of brand & communications at Sephora …
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