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Beef Center of Excellence Key to Securing Future of Beef Industry
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Beef Center of Excellence Key to Securing Future of Beef Industry
Beef. It’s What’s for Dinner. The iconic American marketing campaign, launched in 1992 to promote beef consumption, captured the attention of audiences nationwide. Oklahoma State University is capturing the beef industry’s attention by launching the Beef Center of Excellence, a cross-disciplinary effort uniting experts from across the beef supply chain to drive innovation, sustainability and profitability for cattle producers. “The Beef Center o…
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