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I Love One Thing About the New Nike Special Edition Powerbeats Pro 2 Earbuds
The Powerbeats Pro 2 Nike Special Edition features up to 45 hours battery life and built-in heart rate monitoring synced with Nike Run Club, priced at $249.99.
- On Tuesday, Apple-owned Beats and Nike unveiled the Powerbeats Pro 2 Nike Special Edition, marking their first co-branded hardware collaboration. The limited-edition earbuds will be available to order on Friday, March 20, for $249.
- This partnership marks the first time Beats has co-branded hardware with a partner, integrating heart rate monitoring that syncs directly with Nike Run Club. The move aligns audio technology with performance tracking and luxury sportswear.
- Featuring Nike's signature Volt color palette, the earbuds display the Nike Swoosh on the right bud and the Beats b on the left. The matte black charging case includes the "Just Do It" tagline and provides 45-hour battery life.
- Beats tapped longtime brand ambassador LeBron James for a comedic marketing campaign titled "Keep Your Head in the Game," featuring professional golfer Tom Kim and actors Lionel Boyce and Travis Taco Bennett.
- This launch supports Nike CEO Elliott Hill's strategy to bolster performance wear and product innovation. The collaboration positions both brands within a luxury sportswear industry now valued at $115 billion, fueling demand for functional yet fashionable wearables.
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Coverage Details
Total News Sources20
Leaning Left5Leaning Right1Center5Last UpdatedBias Distribution46% Left, 45% Center
Bias Distribution
- 46% of the sources lean Left, 45% of the sources are Center
46% Left
L 46%
C 45%
Factuality
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