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MrBeast Just Bought a Gen Z Banking App in a Bold Push Into Finance
Beast Industries acquired Step to offer fintech tools boosting financial literacy for over 7 million Gen Z users, aiming to build healthy money habits and credit knowledge.
- On Monday, Beast Industries announced it is acquiring Step, a teen-focused mobile banking app, with YouTube creator MrBeast, Jimmy Donaldson, tied to the deal.
- The acquisition follows Beast Industries' fintech planning, including filing the MrBeast Financial trademark in October and pitching finance plans in an early 2025 investor pitch deck.
- Step offers a Step Visa card, high-yield savings, cash back, early paycheck access, loans, and investing to over 7 million users, providing services via Evolve Bank & Trust .
- The companies did not disclose the financial terms, and Jeff Housenbold, CEO of Beast Industries, said, `Financial health is fundamental to overall wellbeing, yet too many people lack access to the tools and knowledge they need to build financial security.`
- Valued at $5.2 billion, Beast Industries raised $200 million over the past year from Bitmine Immersion Technologies and still faces legal disputes over MrBeast Burger.
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23 Articles
23 Articles
MrBeast just bought a banking app
Beast Industries, owned by YouTuber Jimmy "MrBeast" Donaldson, announced on Monday that it has acquired Step, a banking app designed for teens and young adults. The move comes a couple of months after Donaldson announced plans to start a new YouTube channel centered on personal finance and investing. His main channel has 466 million subscribers and has long been one of the most popular on YouTube, frequently featuring videos where Donaldson give…
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Coverage Details
Total News Sources23
Leaning Left3Leaning Right5Center3Last UpdatedBias Distribution46% Right
Bias Distribution
- 46% of the sources lean Right
46% Right
L 27%
C 27%
R 46%
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