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B.C. seeks national rules to rein in gambling advertising

The regulator says 19% of respondents now fall into moderate- or high-risk categories and 62% of youth surveyed gambled last year.

  • On Thursday, Nina Krieger, Solicitor General and Public Safety minister, wrote to federal counterparts requesting intervention to restrict gambling advertisements and tackle the "normalization" of betting among youth.
  • A new study commissioned by the Independent Gambling Control Office suggests nearly one-fifth of British Columbians engaged in moderate- to high-risk gambling behaviour in the past year, up from 15 per cent in 2020.
  • Data indicates 62 per cent of young people surveyed engaged in gambling, with the study citing the "rapid expansion" of online platforms as a "key factor" in this risky behaviour trend.
  • IGCO general manager Sam MacLeod stated that provincial authorities lack the tools to block national advertising, leaving them to focus efforts on public education and awareness campaigns instead.
  • The Canadian Gaming Association supports these education measures, though President Paul Burns advocates for expanding regulated models like Ontario's to strengthen consumer protections rather than implementing further advertising restrictions.
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Penticton Western NewsPenticton Western News
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B.C. seeks national rules to rein in gambling advertising

A new study commissioned by the B.C. government’s gambling regulator suggests that nearly one-fifth of British Columbians engaged in moderate- to high-risk gambling behaviour in the past year. In response, B.C. is calling on the federal government to create a national framework of advertising controls to tackle the “normalization” of gambling, particularly among youth. Nina Krieger, B.C.’s Solicitor General and Public Safety minister, wrote to h…

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Williams Lake Tribune broke the news in Williams Lake, Canada on Friday, June 12, 2026.
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