Watchdog group says Apple ads touted AI features that were not yet available

Watchdog group says Apple ads touted AI features that were not yet available

The advertising watchdog National Advertising Division said Wednesday that Apple advertising claimed Apple Intelligence features were available when they weren't.

Apple AI ads did not make ‘adequate’ disclosures, watchdog says

The decision is the latest blow to Apple's reputation with artificial intelligence technology and its struggles to market the iPhone 16's AI features.

This is Siri-ous: Apple is told it should tone down its bold AI claims

Apple CEO Tim Cook needs to tone it down on the AI claims, an advertising watchdog says.Chip Somodevilla/Getty ImagesApple is going overboard with some of its AI claims, an advertising watchdog says.The Better Business Bureau's advertising division says Apple should tone it down a bit.Apple Intelligence has been plagued by delays.Apple's marketing is legendary. Remember the "1984" and "Think Different" campaigns, and the dancing iPod silhouettes…

National Advertising Division Recommends Apple Discontinue or Modify Availability Claims for ...

New York, NY, April 22, 2025 (GLOBE NEWSWIRE) -- As part of its marketplace monitoring program, BBB National Programs’ National Advertising Division recommended that Apple Inc. modify or discontinue advertising claims regarding the availability of certain features associated with the…

A US non-profit organization has pointed out that Apple's marketing for "Apple Intelligence" is premature, with the company claiming that the product is "available now" when in fact it is not.