"Aura Farming": What Are These "Charism Battles" Born of Gaming Culture and Become Viral on Social Networks?
7 Articles
7 Articles
Young people gather at Las Sombrillas beach in Lima, Peru, for the aura farm championship on August 29, 2026. Martín Mejía/ AP Tens of young people gathered at the end of August on a beach in Lima, Peru's capital to dance, pose and display their most creative movements. The same happened recently in Mexico, Argentina, Venezuela and Ecuador — all in search of something: "aura". The Latin American youth participated in the "aura farm battle", a ve…
Born on social networks and inspired by gaming culture, the battles of "aura farming" begin to invest the street. The concept: teenagers challenge each other without ever touching each other, chaining poses, mimics and...
A new trend has jumped from the networks to the streets and unites young people from all over the world, but some of its characteristics already existed and evoke the 'Ballroom', artistic movement created by LGTBI people expelled from their homes in the 80s Hemeroteca - Farmear aura: what is the viral trend that is everywhere Dozens of young people form a circle. In the middle, some of them participate in a battle and replicate viral steps and m…
Young people turn charisma into a game of points born into networks and psychologists analyze what lies behind this quest for recognition
What are, after all, the "aura battles" that young people carry out in squares in some cities and whose videos are becoming viral all over the world?
It's seven o'clock in the afternoon on a Wednesday in August in Barcelona. Under the Arc de Triomf, hundreds of young people summoned by social networks are participating in a phenomenon that in recent weeks has jumped from TikTok to radio, television and all kinds of conversation spaces. These are the aura battles, with the aim of cultivating aura, a practice as simple as carrying out actions aimed at projecting an attractive, interesting or, s…
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