US EditionBasta: Deichmann Does Guerrilla Marketing at the Deichbrand Festival.
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Deich-Marketing: Shoe dealer Deichmann hijacked the Deichbrand festival on the weekend. Green-dressed activists rolled out a banner above the main entrance that covered the "brand" in the festival name by a "man". The agencies Odaline and Justaddsugar are responsible. As a "punishment" the Deichmann activists had to clean the shoes of the festival visitors. The organizer was previously initiated into the action – sometimes you also have to meet …
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