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Baskin-Robbins bets on AI to answer franchisees' questions in real time

Summary by The Korea Times
Baskin-Robbins franchise owners in Korea may soon have a new source of support for everything from product launches to store operations: an artificial intelligence (AI) chatbot designed to answer questions instantly. Hyundai Futurenet, the information and communications technology arm of Hyundai Department Store Group, said Wednesday it had signed a contract with BR Korea, the operator of Baskin-Robbins in Korea, to supply an AI assistant servic…
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The Korea Times broke the news in Seoul, Korea (the Republic of) on Wednesday, June 10, 2026.
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