US EditionUnder Armour's $140 backpack offers a glimpse into the company's future
- Under Armour reported an 11% revenue decline to $1.18 billion for the quarter ending March 31, 2025, amid ongoing sales challenges and tariff concerns.
- The company faces a 46% tariff on Vietnamese exports to the US, with a moratorium expiring in July, adding uncertainty to its largely Vietnam-sourced supply chain.
- Under Armour is executing a turnaround plan by cutting inventory, workforce, and promotions while focusing on higher-margin, premium products like a $140 backpack.
- Analyst Simeon Siegel highlighted a 46.7% gross margin that exceeded expectations, while the company forecasted a 4% to 5% Q1 revenue decline reflecting economic uncertainty.
- The results suggest Under Armour’s efforts improve profitability but revenue and tariff-related risks persist, with progress expected to become clearer in the second half of 2025.
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Under Armour beats quarterly sales estimates amid turnaround efforts
By Neil J Kanatt (Reuters) – Under Armour on Tuesday posted a smaller-than-expected drop in fourth-quarter revenue, helped by the sportswear maker’s turnaround efforts. The Maryland-based retailer has been attempting to reset its business and reverse last year’s sales slump by focusing on full-price sales of its apparel and footwear and lowering promotions, inventory and workforce. “Under Armour continues along in its revenue reset, posting bett…
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Total News Sources15
Leaning Left1Leaning Right0Center6Last UpdatedBias Distribution86% Center
Bias Distribution
- 86% of the sources are Center
86% Center
14%
C 86%
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