Barceló Bets on Rural Tourism with the Purchase of 80% of Rusticae

Forbes España

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Ownership

Grupo Barceló has acquired a majority share of 80% in Rusticae, a company specializing in rural tourism, charming hotels and local experiences, with the aim of strengthening its position in a growing segment with high development potential. The operation involves the entrance of the hotel chain into a niche in which [...] La entrada Grupo Barceló acquires a majority share of 80% in Rusticae aparece primero en Forbes España.

Expansión

Factuality

Ownership

Barceló seeks to diversify its business and is committed to rural tourism with the purchase of 80% of Rusticae, a booking portal for more than 200 independent hoteliers. The remaining 20% is in the hands of Sara Sánchez, its current CEO. Read