US EditionBarbie-maker Mattel partners with OpenAI to make artificial intelligence child’s play
- Mattel, the maker of Barbie and Hot Wheels, partnered with OpenAI to develop AI-powered toys and products, with the first expected later this year.
- The collaboration began last year and aims to bring generative AI to Mattel's IP and operations while emphasizing safety, privacy, and innovation.
- Mattel plans to integrate OpenAI’s ChatGPT Enterprise throughout its organization to boost creativity, drive faster innovation, and explore new ways to innovate play experiences.
- Brad Lightcap, OpenAI's chief operating officer, said Mattel gains access to advanced AI tools enabling company-wide transformation and increased productivity.
- The partnership reflects Mattel's strategy to address core toy business slowdowns by expanding digital and AI-enhanced experiences across its brands and products.
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The Times of Northwest IndianaReposted by 
News & Record
News & RecordMattel, OpenAI want to bring AI to toys
Your next toy or game may be able to converse with you.
·Cherokee County, United States
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Play-Doh Barbie Is The Crossover We Didn't Know We Were Missing
MattelWhen you think of quintessential childhood toys, few brands have more clout than Barbie and Play-Doh. And now, Mattel and Hasbro, the makers of the childhood favorites, have come together to create an entire Play-Doh-Barbie line of toys. Not since Reese’s joined peanut butter and chocolate has our inner child been this delighted by a crossover of two icons...The Play-Doh Barbie suite of products features dolls and a variety of pattern mold…
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