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Barbie Team Pays Tribute After 2 Designers Are Killed in Car Crash

METROPOLITAN CITY OF TURIN, PIEDMONT, ITALY, JUL 29 – The wrong-way driver traveled seven kilometers before crashing into a vehicle carrying two Barbie designers and two others, killing four and leaving one hospitalized, police said.

  • Mario Paglino and Gianni Grossi, known for their work designing Barbie dolls, died in a head-on collision on July 27, 2025, in Lombardy, Italy, caused by a driver traveling the wrong way on the A4 Turin-Milan highway.
  • The crash happened after 82-year-old Egidio Ceriano drove several miles against the flow of traffic on Italy's A4 Turin-Milan highway, resulting in the deadly collision.
  • Paglino and Grossi founded Magia2000 in 1999 and collaborated with Mattel, creating custom Barbie and celebrity tribute dolls while engaging in charity auctions.
  • On Instagram July 28, Mattel recognized their incredible generosity in producing numerous dolls that were sold to support various charities, and commended their enthusiastic dedication and positive influence.
  • Their passing deeply affected the Barbie community, with Mattel emphasizing that the brand has been enriched by their genuine passion and dedication, highlighting the lasting impact they had on collectors worldwide.
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Daily Mirror broke the news in London, United Kingdom on Tuesday, July 29, 2025.
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