US EditionBanks Overestimate Their Customer Proximity: Digital Offerings Fall Short of Expectations
Summary by IT Finanzmagazin
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Banks still have a long way to go before they achieve a digital feel-good factor – and many banks apparently overestimate their digital customer proximity. Banks in Germany and Europe claim to do a lot for their customers' financial well-being. But a recent study shows that expectations and... The article Banks overestimate their customer proximity: Digital offerings fall short of expectations first appeared in IT Finanzmagazin.
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