Ballard Announces Strategic Realignment to Strengthen Commercial Focus and Achieve Positive Cash Flow Under New Leadership - Hydrogen Central

Ballard Announces Strategic Realignment to Strengthen Commercial Focus and Achieve Positive Cash Flow Under New Leadership - Hydrogen Central

Ballard Announces Strategic Realignment to Strengthen Commercial Focus and Achieve Positive Cash Flow Under New Leadership VANCOUVER, BC, July 31, 2025 /PRNewswire/ – Ballard today announced the launch of a bold strategic realignment led by newly appointed President and CEO, Marty Neese, to position the Company for disciplined growth, sharper market execution, and stronger financial performance in line with current commercial realities. This dec…

Ballard Announces Strategic Realignment to Strengthen Focus

Ballard Power Systems announces a strategic realignment to position the company for disciplined growth, sharper market execution, and stronger financial performance.

Ballard Power Systems Inc. Announces Strategic Realignment, Plan To Cut Costs - Canadian Manufacturing

VANCOUVER — On Jul. 31, Ballard announced the launch of a strategic realignment led by newly appointed President and CEO, Marty Neese, to try and position the company for stronger financial performance in line with current commercial realities. “Today’s plan is not about waiting for a market to emerge — it’s about focusing on the market that is,” said Mr. Neese. “We are aligning the Company around real, near-term opportunities where we have prov…

H2-View News: ‘Fundamental reset’ | Ballard targets 30% cost cuts, shifts focus to high-margin hydrogen fuel cells

The goal comes as part of a strategic realignment announced by new President and CEO Marty Neese, as the company looks to turn the tide on its finances. Pitched as a “fundamental reset” in how the company operates, innovates, Neese said Ballard would be focusing on “the market as it is.” “We are aligning the Company around real, near-term opportunities where we have proven product-market fit and clear customer value, while driving toward a susta…