Baja California Sur launches EMBRACE IT: an initiative to support sustainable tourism through its new Tourism Development Strategy
- The Government of Baja California Sur will implement the EMBRACE IT tax on foreign visitors staying over 24 hours, set at $470 MXN per person.
- Funds from the tax will be used to support environmental conservation, community development, and local tourism infrastructure.
- Payment must be made online through the Travelkore platform, with proof required at entry and exit points.
- Mtra. Bertha Montaño Cota stated that EMBRACE IT aims for an unforgettable tourism experience while protecting ecosystems and supporting locals.
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37 Articles
Baja California Sur launches EMBRACE IT: an initiative to support sustainable tourism through its new Tourism Development Strategy.

Baja California Sur launches EMBRACE IT: an initiative to support sustainable tourism through its new Tourism Development Strategy
LA PAZ, Mexico, July 4, 2025 /PRNewswire/ - The Government of the State of Baja California Sur will officially implement the EMBRACE IT tax on foreign visitors who stay in the state for more than 24 hours. This measure aims…
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New Tourist Tax Takes Effect In Mexico’s Baja California Sur: What Travelers Need To Know About The Latest Levy - Travel And Tour World
Starting July 2025, a new tourist tax in Baja California Sur will help fund local development, sustainability projects, and initiatives benefiting both tourists and residents.
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