US EditionBaFin Orders UniCredit to Stop “Unobjective” Ads Targeting Commerzbank
3 Articles
3 Articles
The financial supervision gives the Italian bank a ruffle because of "advertising in a tearful and indisputable way". Unicredit is surprised and criticizes Commerzbank.
BaFin orders UniCredit to stop “unobjective” ads targeting Commerzbank
Germany’s financial watchdog BaFin has instructed UniCredit to stop running advertising it judged to be “unobjective” in relation to its takeover approach for Commerzbank. The move comes during a prolonged contest over Commerzbank and follows a UniCredit social media campaign seen across Europe in which the German bank was described as “neglected, uncertain, short-sighted”, reported Reuters. It also follows remarks by UniCredit chief executive …
Advertising warning: The German financial supervisory authority Bafin forbids the Italian bank Unicredit to have undisputed social media advertising at Commerzbank's expense. The authority reprimands three ads on Meta's platforms. The posts, which are now no longer active, had spread conjectures about the economic situation of Commerzbank. The Italians want to take over Commerzbank. A spokesman for Unicredit explains that the ads should convey a
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