Bad Reviews Push Airbnb Hosts to Rethink Their Positioning

Bad reviews push Airbnb hosts to rethink their positioning

11.09.2025 - A new study from The University of Manchester has revealed that bad reviews often push Airbnb hosts to change the way they position their properties, sometimes with surprising results. The research, carried out with colleagues from the University of Oxford and the University of Alberta, looked at more than 80,000 Airbnb hosts across major US cities.

Bad reviews push Airbnb hosts to rethink their positioning, study finds

A new study from The University of Manchester has revealed that bad reviews often push Airbnb hosts to change the way they position their properties, sometimes with surprising results.The research, carried out with colleagues from the University of Oxford and the University of Alberta, looked at more than 80,000 Airbnb hosts across major US cities. It found that when guests left negative reviews, hosts were much more likely to switch the categor…