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Backstreet Boys And Machine Gun Kelly Star In T-Mobile’s New Times Square Super Bowl Commercial

Summary by That Eric Alper
T-Mobile launched a high energy Super Bowl advertisement titled “Tell Me Why (T-Mobile’s Version)” featuring a performance by the Backstreet Boys in the center of Times Square. The boy band performs a lyrical reimagining of their 1999 hit “I Want It That Way” inside a flagship store to a crowd of cheering fans. The production […] The post Backstreet Boys And Machine Gun Kelly Star In T-Mobile’s New Times Square Super Bowl Commercial appeared fir…
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That Eric Alper broke the news in on Monday, February 9, 2026.
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