US EditionB2B Thought Leadership & Localisation
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B2B Thought Leadership & Localisation
For B2B brands investing in thought leadership, localisation is often an afterthought. But if your ambitions are international, treating localisation as a postscript is a fast route to irrelevance. Thought leadership content – in the content marketing sense – is designed to position a business as a trusted authority. It doesn’t sell directly. Instead, it builds credibility, opens conversations, and influences decision-making over the long term. …
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