US EditionB2B reporting: missing links costing campaigns Immediate Future
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B2B reporting: missing links costing campaigns Immediate Future
With budgets tightening and KPIs being closely scrutinised, B2B reporting on campaign performance has become more difficult. Senior marketers and board members are looking for better ROI proof; so how do we do this when most of the data supplied is vanity rather than sanity? The post B2B reporting: missing links costing campaigns first appeared on Immediate Future.
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