US EditionB2B Marketers Changing Strategies Due to Current Economic Climate: Harris Poll - Demand Gen Report
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B2B Marketers Changing Strategies Due to Current Economic Climate: Harris Poll - Demand Gen Report
An astounding 96% of B2B marketing leaders are revising their company’s strategies due to the current challenging economic environment, incorporation of artificial intelligence (AI) tools and a generational shift in the industry, according to a Harris Poll released June 11. The survey, conducted for Madison Logic, found 3 in 5 say they are creating and attending more events as well as investing more in AI tools for lead generation, content creat…
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