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B2B influencer gifting: free access, beta invites, and FTC rules
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B2B influencer gifting: free access, beta invites, and FTC rules
Most brands running gifting programs are shipping skincare sets and activewear to lifestyle creators. B2B marketers have largely stayed on the sidelines, assuming the tactic belongs to consumer brands. That assumption is costing them.Gifting, adapted for the B2B context, is one of the most cost-efficient ways to seed genuine creator relationships before a dollar changes hands. The "product" is extended platform access, a conference pass, a beta …
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