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B2AI is the new B2B: Why companies need to start designing products for AI agents

Summary by Fast Company
Some common business models can be described as B2C and B2B, which are “business-to-consumer,” and “business-to-business,” respectively. But now, get ready for “B2AI,” or “business-to-AI.” That’s one of the potential disruptions on the horizon, identified in a new report from Visa and the Institute for the Future. The report digs into the numerous ways that AI will transform commerce, and to some degree personal finance, including how consumers …

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Fast Company broke the news in on Wednesday, April 16, 2025.
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