US EditionAvid’s new Google partnership brings Agentic AI to the editing suite — and I’ve got the scoop on what this really means for creative professionals
The partnership adds multimodal Gemini tools to automate logging, search and B-roll generation, while Avid says 87% of this year’s Oscar-winning productions used its software.
8 Articles
8 Articles
Google Cloud And Avid Join Forces To Inject AI Into Video Editing Process
Google Cloud has set a multi-year partnership with Avid as the companies look to add generative and agentic AI tools to the video editing process. The team-up was announced ahead of Saturday’s start of the NAB Show in Las Vegas, where both companies will have a significant presence. As part of the agreement, Google’s Gemini […]
PR Newswire
Avid and Google Cloud Announce Partnership to Bring Agentic AI to Media Production
/PRNewswire/ -- Avid and Google Cloud today announced a multi-year strategic partnership to integrate generative and agentic AI into the media and...
Avid’s new Google partnership brings Agentic AI to the editing suite — and I’ve got the scoop on what this really means for creative professionals
I spoke to Avid about what editors can expect from Gemini integration, how the role of editor is evolving, and how creative professionals can maintain their vision.
Avid to demonstrate use of Google’s agentic AI at NAB 2026 by Jose Antunes
The strategic collaboration now announced integrates Gemini models and Vertex AI into Avid Media Composer and Avid Content Core to automate time-intensive film and TV post-production tasks. Avid’s partnership with Google Cloud to bring agentic AI to media production points the path forward. By embedding Google’s Gemini models and Vertex AI directly into Avid’s solutions, the collaboration aims to transform video editing from a mostly manual proc…
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