US EditionAutomotive Brand Loyalty Rates Show Mixed Results
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Automotive Brand Loyalty Rates Show Mixed Results
Southfield, Mich.—Industry brand loyalty rates declined slightly in the first half of 2025 following last year’s rebound, according to a new S&P Global Mobility analysis of new vehicle registration data through June. The industry’s brand loyalty rate through June stood at 51.1%, down 1.4 percentage points (PPs) from the same period in 2024. The decrease marks a reversal from 202...
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