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Automakers see need to boost affordability

Upper-level trims of the 2026 Ram 1500 exceed $70,000, surpassing the $50,000 average new-vehicle price and raising affordability concerns for many buyers.

Summary by Missoulian
For 27-year-old Kenneth Slowik, an affordable vehicle is the 1998 Chevrolet GMT truck he bought last month for $900, complete with a broken driver-side door that he taped shut to keep out the cold during the frigid Michigan winter.

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HDR | Hickory Daily Record broke the news in on Thursday, February 26, 2026.
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