US EditionPorsche Caught Between a Slowing China, EV Road Bumps, and Trump
Porsche expects a 2025 profit margin of up to 2%, down from 5-7%, due to weak electric vehicle demand and strategic shifts amid rising competition and tariffs.
- Porsche announced on Monday that it will delay the launch of some electric vehicles and extend combustion engine production to 2035 and beyond.
- The delays follow weak EV demand, a slowdown in China’s luxury market, and US import tariffs, which together have pressured Porsche's profitability.
- Volkswagen plans to invest several billion euros to revamp Porsche's range of vehicles, while Porsche adjusts its upcoming SUV series, shifting from fully electric models to those powered by combustion engines and hybrids.
- Porsche cut its 2025 profit margin from 5-7% to a maximum of 2%, causing its shares to tumble over 7%, while Volkswagen shares also declined sharply on similar profit outlook cuts.
- The strategic move reflects challenges for European carmakers facing intense Chinese competition and regulatory EV targets, suggesting brand and product cycle difficulties ahead.
26 Articles
26 Articles
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VW-daughter Porsche has dark months behind her. Can she pull the rudder around again? It goes to Blume, yes. But he remains a realist too.
Porsche caught between a slowing China, EV road bumps, and Trump
Investors punished German sports car brand Porsche on Monday after the firm, caught between its iconic gas guzzlers and a shift to electric vehicles, warned that its profits this year would be hurt by delays in its EV roll-out.
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