US EditionAuto meets algorithm: How AI creation redefines auto marketing
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https://www.horizont.atAuto meets algorithm: How AI creation redefines auto marketing
AI is currently turning media production upside down – also for car brands and their creative agencies. AI-generated visuals are used for elaborate shootings at the push of a button. But especially in the "king class" automotive, it takes more than just quick pictures: it's about millimeter work, brand identity and fingertips.
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