US EditionAutism advocates celebrate release of ‘magical’ first-ever Barbie on the spectrum
Mattel collaborated with the Autistic Self Advocacy Network to design Barbie with sensory-friendly features and a communication tablet, representing 1 in 31 U.S. children diagnosed with autism.
7 Articles
7 Articles
Chams-ddine Belkhayat, father of an autistic child, president of Bleu Inclusion and director of the development of offer and innovation at AFG Autism Lyon reacts after the launch of a doll presented as autistic on 12 January by the toy giant. "The result is very cliché and absolutely does not account for the diversity of the spectrum of autism," says Lyonnais.
Mattel launched the first Barbie with autism. It seeks to make neurodiversity visible and promote empathy and inclusion from child play.
Autism advocates celebrate release of ‘magical’ first-ever Barbie on the spectrum
Five-year-old Mikko immediately noticed that the doll carries an AAC device, just like her own. | Mattel, Inc. via CNN Newsource (CNN) — Five-year-old Mikko’s eyes lit up with glee when she noticed something familiar about her Barbie: The doll held a fidget spinner and wore oversize headphones, just like hers. The moment was “almost magical,” said Mikko’s mother, Precious Hill, who’s based in Las Vegas. The doll, launched Monday, is the first Ba…
The toy manufacturer Mattel wants to set a sign for inclusion and diversity with the doll – "Autisme Luxembourg" welcomes the initiative.
Mattel adds autistic Barbie to growing inclusive toy range
Mattel’s autistic Barbie signals a wider shift in the global toy industry, with inclusion and neurodiversity increasingly influencing product design and retail strategy.The post Mattel adds autistic Barbie to growing inclusive toy range appeared first on Retail Insight Network.
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