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Australia’s sleeping giant: the commercial reality of the A-League
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Australia’s sleeping giant: the commercial reality of the A-League
The A-League has immense commercial potential, just waiting to be realised. As Australia’s premier football competition, it has access to a growing fan base and a flourishing global market. As of late, there is also interest in both the men’s and women’s game. This has been capitalised on to some extent, with steady gains across sponsorship, broadcasting, and ticket sales. The latest data regarding the A-League’s growth was released in June 2024…
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