Australia’s National AI Plan Is Advertising’s Wake-up Call

Australian Government Releases National AI Plan For 2030

The Albanese government has released Australia’s National AI Plan, establishing a coordinated framework to guide the adoption, governance, and development of artificial intelligence-related tech across the country. The plan is designed to ensure that technology serves people, supports economic growth, and strengthens Australia’s position in the global AI ecosystem.  The government confirmed it will not implement mandatory guardrails for high-ris…

Australia’s national AI plan is advertising’s wake-up call

Artificial intelligence already flows through every corner of advertising, from insights and optimisation to the generation of final artwork and TVCs.Up until now, the pace has been set by curious early adopters and a few brave marketers. The National AI Plan tries to supercharge this but doesn’t go far enough.With $460m in investment, new access […]

National AI Plan launched but Xero warns it misses what small businesses actually need

Australia launched its National AI Plan with $29.9 million for safety. But Xero’s Angad Soin argues the government’s curriculum approach ignores time-poor small businesses’ reality. What’s happening: The Albanese Labor Government released the National AI Plan on 2 December 2025, a comprehensive roadmap to build an AI-enabled economy that harnesses the full potential of artificial intelligence for the benefit of all Australians.  Why this matters…

Australia’s National AI Plan to boost skills, safety & business

Australia unveils a National AI Plan, investing AUD $29.9m in safety and AUD $460m in programs to boost skills, industry adoption, and workforce confidence.

Australia’s new National AI Plan aims to transform the future of tech

Australia’s National AI Plan aims to make it a global leader in AI, focusing on safe, responsible innovation and workforce support. Australia has unveiled its ambitious National AI Plan, a blueprint designed to position the country as a global leader in artificial intelligence. The plan focuses on building smarter infrastructure, strengthening domestic capability, and encouraging innovation across a wide range of sectors. A key priority is ensu…

Here's who benefits from the Australian government's National AI Plan

In the AI plan, the selling point for increased Australian data centre investment is the boost it would provide for renewable energy.