Australia’s largest 3D anamorphic billboard ‘The Bourke’ gets major upgrade

Melbourne’s Iconic Billboard ‘The Bourke’

the first brands to take advantage of the revitalized site are Pepsi, Dove, JLR and Spotify. ...largest billboard network ...more than 3,800 sites nationwide The post Melbourne’s Iconic Billboard ‘The Bourke’ first appeared on OOH TODAY.

oOh!media upgrades Melbourne’s 3D billboard 'The Bourke'

Australia’s largest 3D anamorphic billboard, ‘The Bourke’, has been upgraded, amplifying oOh!media’s presence in the Victorian capital. The site has been raised by four metres and fitted with new high-definition display technology to improve image sharpness, motion smoothness and viewing angles. The digital display has also been enclosed in a new frame. Brands including Pepsi, Dove, JLR and Spotify are among the first to use the updated site. ‘T…

Australia’s largest 3D anamorphic billboard ‘The Bourke’ gets major upgrade

Billboard The Bourke has been elevated, upgraded with cutting-edge display technology, and encased in a new sleek frame to deliver sharper visuals and an more impactful viewing experience.The announcement:Australia’s largest 3D Anamorphic billboard ‘The Bourke’ has undergone a major upgrade, further amplifying its presence in the heart of Melbourne’s CBD. The billboard has been elevated […]