US EditionFormer Austin city council member launches petition to ditch new city logo
Austin's $1.1 million rebrand aims to unify over 300 departmental logos into a cohesive identity to improve communication and public trust, despite public criticism.
- On September 4, 2025, Austin officials unveiled the city's first-ever unified brand logo, with Austin City Manager T.C. Broadnax leading the project at a Thursday press conference.
- After years of inconsistent departmental marks, Austin moved to unify over 300 logos following a 2018 City Council vote and partnered with Pentagram and TKO Advertising to streamline its brand.
- According to contract documents, Jessica King, City of Austin Chief Communications Director, said the approved contract was about $564,000, mostly for outreach, with design costing $200,000; she said, `We deliberately chose a mark that reminded us of movement to reflect how welcoming, flexible and resilient this community and our employees are`.
- Rep. Chip Roy, R-Tex., criticized the $1,117,558 redesign as 'woke-looking,' while residents and critics of Austin likened it to a homeless tent and noted similarities to Dallas's longtime logo.
- Digital rollout begins October 1, 2025, when Austin will first display the new 'A' online; city leaders say a full physical rollout will span years, updating signage and vehicles as contracts expire to manage costs and improve service clarity.
16 Articles
16 Articles
New York Post
Austin unveils $1M logo redesign, congressman blasts ‘woke’ rebrand as Cracker Barrel-style flop
On Sept. 4, Austin officials unveiled the city’s first-ever unified brand logo as part of a $1.1 million rebranding project, but the new wavy blue and green "A" has already sparked backlash from residents and critics who compared it to a math textbook publisher’s logo.
Former Austin city council member launches petition to ditch new city logo
AUSTIN (KXAN) — Reaction to the new Austin city logo has been mixed, and now there's a new effort from a former city leader to get rid of it entirely. Makenzie Kelly, who lost her re-election bid for City Council District 6 last year, posted on social media a link to a petition calling to get rid of the city logo. She wrote in the post, "As a lifelong Austinite and former City Council Member, I believe our identity should reflect our voices. I s…
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