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Aurore Domont (Media Figaro) Alert About Asymmetry Between Audience and Media Revenues
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The essentials — The unfair discordance of the market: digital media audiences are strong, but advertising growth primarily benefits the social (+15% in 2025), while news media are declining (-8%). — Reputation as a strategic proposal: with its new signature "Nothing has more value than a reputation", Media Figaro claims to be a premium partner, able to build trust and brand preference in a controlled editorial environment.— Do not imitate platf…
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