'Aura' battles leap from social media to Mexico's streets
Teenagers judge one another on viral memes and poses, with the recent winner taking 3,000 pesos in prize money, organizers said.
4 Articles
4 Articles
Social media has popularized a new trend in recent weeks linked to video games, anime, and internet culture: so-called "aura farming" battles. The phenomenon involves two or more participants facing off using poses, gestures, or movements to project an image of confidence, presence, or spectacle over their opponent. Read more
Two boys jump and gesture, staring intently into each other's eyes, and one delivers a final, decisive grimace: it's the end of this "aura farming" battle in Mexico. There's a winner, and everyone applauds. These competitions began as social media comments and then evolved into in-person gatherings of young people, which are becoming increasingly rare in the digital age. The battles are organized through social media. They have already taken pla…
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